Formato® is a visual, object, and documentation design studio, working from Washington, D.C. [USA] and Monterrey, N.L. [MX] formed by Homero Ruiz and Sam Pérez. We engage in projects for diverse clients across cultural businesses and institutions focused on documentation, brand identity, websites, and physical products.
Homero Ruiz and Sam Perez
Professional Experience
Design Studio
2023 — 2024
Documentation is a crucial aspect of any project's success. It provides a clear roadmap, helps identify areas for improvement, enables informed decisions, and serves as a reference for future projects. As such, at Formato®, we believe that beginning the documentation process is essential to achieve meaningful results. We aim to assist you in finding a good balance between functionality, beauty, and telling stories to help grow and communicate your project effectively.
Recent projects are related to brand identity, internal communication, visual design, web, product design, research, and photography.
Washington D.C.[USA] / Monterrey, [Mexico]
Recent projects and clients: Casa Praxedis, EKHO Nails, Smokey Jose, TRC, Vini the Bar, Guardiola Bridal, Nataly Narvaez Miami, Tec de Monterrey [more]
Applied Skills: Leader, Management, Creative Direction, Research, Visual Design